The History of Jordan Brand - 1049 Words

Marketing Module, Assignment #2 Alexis Lizama 11-29-12 Everything now a day seems to be about repeat and consistent sells. Being able to Find the new trend and taking advantage of it. The shoe industry is no different. New styles, prices, and endorsers are always used to attract customers. With new releases being sold out within days, the Jordan brand Is a perfect example. The Jordan brand has been able to sell for over 20 years now while always making good profit. A Little Bit of History†¦ Back in 1984 the Nike company was struggling to attract customers. They had to come up with a new idea and in came Michael Jordan. After signing Jordan to a 2.5 million dollar contract, the â€Å" Air Jordan† brand was created. Originally†¦show more content†¦Another reason why technology has been able to help the Jordan brand is the advertising. Also the fact that Jordan Brand uses the internet to expose future release dates is a huge advantage. This allows customers to plan accordingly and save up money in order to buy the new product. Change If I can advise the marketing director on anything, it would be concerning the pricing. As the Jordan brand has came along, the prices have risen year by year. Many people in the shoe community no longer seek to buy Jordan monthly because of the price. I believe if the price of the shoes were dropped it would attract a lot more customers. The profit on a single shoe would drop but overall a lot more product would be sold. This would also help in the competition aspect. Customers seeing an effort to drop prices by a company might tend to lean towards them. Besides the pricing I wouldn’t have much more advise for the Jordan brand. Their ability to be consistent and advertise is what’s kept them in the market for so long. I believe the Jordan brand will always be successful. As long as the prices don’t get to a point in which the average person can afford them, there will be no problem. Coming up with designs and selling them has never been a problem for the Jordan brand. Advertising will continue to thrive as long as stars and celebrities indorse. Overall the Jordan brand has been successful for many years now and I believe will continue to do so. Bibliography! Lewis,Show MoreRelatedNike : The Man Of The Basketball Shoe1583 Words   |  7 Pages Before Michael Jordan became the prophet of the basketball shoe, he was the face of the basketball court. It was 1984 and a young, fresh-faced kid from North Carolina astonished the sports world by earning both a collegiate national title and an Olympic Gold Medal (â€Å"The History†). At the same time, the fast-rising sports apparel brand, Nike, had experienced something it never had before: a quarterly loss (Rovell). The two seemed to be a perfect match; the rising star of Jordan was just what NikeRead MoreMichael Jordan 231541 Words   |  7 PagesMichael Jordan is a very famous personality and almost everybody knows him. 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