Overcoming Prejudices and Self Acceptance-the Color Purple

Overcoming Prejudices for Self Acceptance Throughout Alice Walker’s novel, The Color Purple, the main character, Celie, reveals all of the hardships she has endured during her life. Celie confides in her younger sister, Nettie, and God to express the way she feels in certain situations. As the story progresses, Celie eventually finds her voice and breaks away from all the men who oppressed her during her life. For the duration of the novel, prejudice becomes a reoccurring theme. Not only does Celie struggle with the external prejudices of sexism and racism, but she also struggles with the internal prejudices toward herself.By using Celie’s struggles as an example, Walker teaches the reader that one must overcome prejudices in order to accept themselves. Sexism becomes one of the main external struggles throughout the novel. With the use of the name â€Å"Mr. __† for Celie’s husband, Albert, Walker shows the reader Celie’s growing resentment towards him. The use of this name â€Å"suggests fearful effacement of an identity too dangerous to reveal† (Heglar). She begins to show bitterness when she says, â€Å"I scurry bout, doing this, doing that. Mr. __ sit by the door gazing here and there† (Walker 43). Celie takes the traditional roll of caring for the house while Mr. _ sits by and tends to his own needs and not the needs of the family. Celie’s dislike towards him grows throughout the novel as he becomes more selfish. Sexism occurs again with the use of gender roles in Harpo and Sofia’s relationship. Sofia represents a strong woman who does not let men dominate her. She and Harpo struggle with these roles throughout the novel. Sophia takes on a more masculine roll and Celie describes their arguments as â€Å"fighting like two mens† (Walker 38). Harpo believes that he should beat Sofia because she does not act like Celie in the sense that she does not give in to his every command.Finally, the use of gender violence is passed down through the generations. Gerri Bates stated that â€Å"The act of gender violence is almost handed down from father to son† (97). When the conflicts between Sofia and Harpo begin, Mr. __ encourages Harpo to beat Sofia so that she will give in to his ways. He uses Celie as an example because she never fights back and remains very obedient. With the use of sexism throughout the novel, Walker shows the reader all of the struggles Celie faced during this time period and how she overcame them. Racism also becomes a major external struggle during this novel.During this time period, whites embodied the image of higher class citizens. Many of the women in this novel aspire to look like white women in order to become more sophisticated. The white women of this time period wore an array of bright and vibrant colors that stood out from the rest. Celie describes the barrier between the races when she says, â€Å"Us dress Squeak like she a white woma n, only her clothes patch† (Walker 95). This quotation depicts the difference between the races at the time, and how even though they tried to bring Squeak up in society, they couldn’t quite reach that level because of their race.The role of racism occurs again when the mayor’s wife treats Sofia’s children like animals. While walking around town one day, the mayor’s wife approaches Sofia and her children and begins petting them like animals and saying â€Å"and such strong white teef† (Walker 87); she looks down on the family because of their race and treats them like animals. This again builds the wall between the races and shows that the white race believed that they were superior to the black race. The theme of racism contributes to the plot again with the roles of blacks and whites within society.When Sofia begins to work for the mayor and his wife, she is discriminated against solely for her race. This act is seen when she says, â€Å"H ave you even seen a white person and a colored sitting side by side in a car, when one of ’em isn’t showing the other how to drive or clean it? † (Walker 99). This quotation demonstrates the separation between the races during this time period. The mayor’s family â€Å"continually expect her to behave according to their cultural representations of the black mother† (Selzer). Whites and blacks could not create friendships and could not talk unless it was for business purposes.The roles of races play a major role in understanding the attitudes during this time period. With the understanding of the roles that the blacks and whites played in society, one can infer that Celie had to overcome more struggles than what she had originally dealt with in order to blossom and become herself. In ultimately finding herself at the end of the novel, Celie had to overcome the internal prejudices against herself. With the use of Shug Avery in the novel, Walker displa ys the hardships Celie must face with her new found sexuality.Because this relationship uses different and new feelings it â€Å"evokes so profound an erotic awakening that Celie believes she was â€Å"still a virgin† prior to it† (Hankinson). When Celie begins to have feelings for Shug, they start out innocent and then become more serious. She describes a night that they spent together when she says, â€Å"Me and Shug sound asleep. Her back to me, my arms round her waist† (Walker 116). Celie begins to allow her feelings with Shug to become reality and shows that she does not have the shy personality that everyone thinks she does.Celie breaks out of her inner prejudices again when she confides in her sister, Nettie. Celie begins to yell at the dinner table one night when she could no longer take the verbal abuse from Mr. __ and stated â€Å"You took my sister Nettie away from me, I say. And she was the only person love me in the world† (Walker 202). Celie believed that she could only confide in Nettie and God during difficult times, but she began to realize that all of her friendships would help her out in the end to become a strong, independent woman.Lastly, the growth of Celie throughout the novel is shown through all of the women that help her along the journey in becoming herself. Although Celie tries to discover herself, â€Å"Shug Avery and Sophia Butler provide the major alternative influences that allow Celie to grow and develop† (Heglar). All of the female relationships throughout the novel help Celie to realize that women do not need men to control their lives. She also realizes that women can become self-sufficient and brave without the help from other people.With help from all the women in the novel, Celie discovers herself and comes to realize that the support of a man is not necessary in the journey to happiness. By using Celie’s difficulties as a model, Alice Walker teaches the reader that self acceptanc e comes over time and that one must overcome prejudices in order to find themselves. During the course of the novel, Celie struggles with both internal and external prejudices. In the end she conquers them all and becomes the person that she truly wants to be. She realizes this when she says â€Å"I am so happy. I got love, I got work, I got money, friends and time† (Walker 218).Walker teaches the reader that no matter what other people think, what truly matters is the beauty within and being able to handle one’s self in the worst of situations. Works Cited Bates, Gerri. Alice Walker A Critical Companion. Westport, Connecticut: Greenwood Press: 2005. Print. Hankinson, Stacie Lynn. â€Å"From Monotheism to Pantheism: Liberation from Patriarchy in Alice Walker’s The Color Purple. † Midwest Quarterly. 38. 3. Gale, 2003. Literary Resource Center. Web. 1 Feb. 2011. Heglar, Charles J. â€Å"Named and Nameless: Alice Walker's Pattern of Surnames in The Color Pu rple. ANQ 13. 1 (Winter 2000): 38-41. Rpt. in Contemporary Literary Criticism. Ed. Janet Witalec. Vol. 167. Detroit: Gale, 2003. Literature Resource Center. Web. 1 Feb. 2011. inchell, Donna Haisty. Alice Walker. New York: Twayne Publishers, 1992. Print. Selzer, Linda. â€Å"Race and Domesticity in The Color Purple. † African American Review 29. 1 (Spring 1995): 67-82. Rpt. in Contemporary Literary Criticism. Ed. Janet Witalec. Vol. 167. Detroit: Gale, 2003. Literature Resource Center. Web. 1 Feb. 2011. Walker, Alice. The Color Purple. Harcourt, Inc. 2003. Print.

Ethical Issues in Business Essay

The issue of ethical behavior is one of the top challenges facing organizations today. A good definition of ethics includes the thought of doing what is morally acceptable or what is â€Å"good† and â€Å"right† as opposed to doing what is â€Å"bad† or â€Å"wrong† (Sims, 1992). But why are these issues a concern for organizations? What can they do to promote ethical behavior from their employees? Organizations should be concerned with ethical behavior for many reasons. Even though ethical decisions are not always black and white, ethical behavior is important to the organization because ethical behavior enhances the corporate reputation, helps attract talented employees, and enhances the corporate image. First, there is evidence that profitability is enhanced by a reputation for honesty and corporate citizenship (Kinicki, Kreitner, 2009). After all, the number one reason for business is to make a profit, thus returning value to its share holders. Consumers are more likely to buy goods or services from a reputable company then one with a reputation for unethical behavior. The Ford Company in the 1970’s was a good example of lost sales due to an unethical decision. When the Ford Pinto was hit in the rear, the gas tank would often explode. Ford was slow to acknowledge the problem. By the time Ford admitted that they had a flawed design, many consumers had stopped buying Fords. Another reason organizations should be concerned with ethical behavior is its ability to attract talented employees. In a recent survey eighty three percent of those polled rated a company’s record as â€Å"very important† when deciding to accept a job offer (Kinicki, Kreitner, 2009). Hiring and keeping innovative, creative and talented employees is essential for businesses as they attempt to compete in this global economy. Without talented people, organizations will be at a disadvantage when it comes to competing for future business. Being good corporate citizens is another reason that organizations should be concerned with ethical behavior. Businesses have many stakeholders that rely on them. These include shareholders, current and former employees, customers, suppliers and communities where facilities are located (Kinicki, Kreitner, 2009). Businesses are more than just profit centers today. When making decisions, businesses must consider the social, political, and environmental effects as well as the profitability aspect. The challenge to be a good corporate citizen has put the emphasis on being an ethical company, with every decision made. Ethics is an important organizational issue, but ethics starts with the individual. We make decisions based on a combination of our personality characteristics, values and moral principles (Kinicki, Kreitner, 2009). Each of us â€Å"learns† what is right or wrong as we grow up. Our moral compass is set by what we learn from parents, teachers, grandparents, siblings and society. We take our observations and experiences and use them to form our opinion as to what right and wrong means. We then use our moral compass to make decisions as we become employees and managers of business. Organizations should do everything necessary to address ethical issues up front. If they are unsuccessful in eliminating issues before they happen, organizations should be forthright in communicating any possible wrongdoing. Consider an example shared recently in the Wall Street Journal. Defense contractor DynCorp International Inc. recently admitted that it may have violated Foreign Corrupt Practices when it tried to speed up the issuances of visas and licensing related to work for the U. S. government overseas† (Cole, 2009, p. B. 4). This possible violation, if legitimate, was committed by sub-contractors working for DynCorp. By proactively disclosing possible wrongful behavior, DynCorp is sending a message that it will not tolerate unethical behavior by its employees or sub-contractors. But organizations can do more than address possible issues after they occur. They can impact ethical behavior in a positive manner through various means. By utilizing different measures organizational culture can be affected in a positive way. Ethical behavior starts at the top (Sims, 1992). The ethical tone of an organization is set with its top managers. How top management acts when faced with an ethical dilemma, strongly effects how the rest of the organization will react when they face questionable issues. By walking the walk and talking the talk, organizational leaders can show their subordinates what they expect in the area of ethics. Actions and words by top executives will set the tone for the entire organization. Another way an organization can positively affect ethical behavior is through a corporate code of ethics. This code of ethics should be shared with all employees throughout the organization. The company that I work for emails the code of ethics to all employees annually. A high ranking executive will send the code out for all to read. Each employee then is required to electronically sign indicating that he or she understands the code. This annual process sends the message that unethical behavior will not be tolerated. Organizations have much to do to be a productive, profitable entity in today’s global economy. Building an organizational culture that supports ethical decision making through active leadership, positive community actions, and employee involvement will go a long way toward meeting business goals. With a strong culture in place, organizations will be seen in a positive light by their customers, future and current employees, and by the communities where they do business. Being a good corporate citizenship will lead to a well liked, responsible, financially supported organization that can be competitive in the twenty first century.

Private Nuisance Question

FOUNDATION IN ARTS LAW OF TORT ASSIGNMENT On the facts, the claimant Garfield suffered smashed panes of glass in his green house and sustains a fractured skull when he is hit on the head by a cricket ball. The local cricket club owner(defendant) may have an action bought by Garfield(claimant) under the tort of negligence or private nuisance. The author will first discuss on negligence and then later on to private nuisance. In the novel cases where the existence of a legal duty is less obvious, the Caparo v Dickman test must be satisfied.As it was reasonably foreseeable that claimant would be injured, there was sufficient proximity and it is fair,just and reasonable to impose liability on the defendant. Hence it is arguable that the local cricket club owed Garfield duty of care as the first element under negligence can be proven. The second element which Garfield have to prove is whether the defendant breach the duty of care. To breach the legal duty of care,is to fall below the appro priate standard of care expected of the defendant when performing the act in question.In the case of Bolton v Stone,it was held that if the likelihood of harm caused by defendant was low then the likelihood of the defendant breaching of the standard of care would also be low. However,base on the facts the claimant house is built so close to the ground that it is almost inevitable that the ball would be hit over the fence and into the garden’s house from time to time. Thus the likelihood of harm is great,creating a high risk of injury to the claimant and the standard of care expected of the defendant would be higher.However,by referring back to the facts,since a 3 metre fence is erected it would seem to be sufficient to prevent injury or loss as the law does not expect the defendant to take absolute precautions(Fardon v Hercourt & Ravington). Thus Garfield’s action to bring the case under the tort of negligence would probably fail. Garfield will then be best advised to bring the case in private nuisance. Private nuisance is the special damage to those who have a landed interest whose enjoyment of it is in some way diminished.On our facts,Garfield bought the house which we can assume that he is the owner of the house who have proprietary interest or exclusive interest in the land(Hunter v Canary Wharf). Thus he may sue the defendant for private nuisance and probably seek for an injunction. One should be noted that the law of private nuisance has attempt to preserve a balance between two conflicting interests,that of one occupier in using his land that he thinks fit and that of his neighbour in the quiet enjoyment of his land(Sedleigh Denfield v O’Callaghan).By doing this,the courts will look into the issue of ‘reasonableness’. In other words the courts will assess the reasonableness(level of interference) by taking into account some factors such as locality,duration,sensitivity and public benefits. With regards to locality,it wa s clear that the claimant had suffered physical damage and damage to his property. Thus the issue of locality is irrelevant(St. Helens Smelting Co. v Tipping). By referring to a similar case, Miller v Jackson,the claimants had bought a house just next to the cricket ground and the claimants knew about it.The cricket ball kept sailing over the claimant’s house and they sought an injunction. At the mean time,the defendant erected a highest possible wire fence,install unbreakable glass and cover the claimant’s garden with safety net and ask the batsmen to keep the ball low:the claimants were not content and seek further for damages and injunction after five more balls flew in their house in 1975. The court rejected the injunction as Lord Denning said that the claimant has come with open eyes.Base on our facts,it is highly unlikely that the claimant is unaware of the existence of the ground as it has been played for nearly 100 years. Therefore,since Garfield had come with open eyes it may not be actionable as it is already a pre-existing condition at the time of the agreement. (Southwark London Borough Council v Mills) Then,with regard to the issue of duration and seriousness,the law states that the longer the interference goes on the more likely it is to be unreasonable. However,a nuisance need not necessarily last long.If the time to carry out the activities are unreasonable or the degree of seriousness is high it could still amount to nuisance(Crown River Cruise Ltd v Kimbolton Fireworks Ltd). Coming back to the facts,after the incident having two cricket balls smashed the glass in his greenhouse,the next hit was few weeks later which caused Garfield to sustain fractured skull. Thus it may not seem to be unreasonable as the next hit was a few weeks after the first hit. But,having a fractured skull after being hit maybe serious and the court might consider it as a factor to issue the injunction.However,it is arguable on the basis of sensitivity if the force use for the hit was not too excessive or unreasonable and if Garfield have had injury on the head before the hit then the defendant may not be held nuisance. (Robinson v Kilvert) If the nuisance is established,the defendant will try to raise the possible defence which is prescription since the cricket has been played on the ground for nearly a hundred years. However the defence of prescription would only applicable if the claimant have beared with the nuisance for twenty years and not when the defendant’s started the activities(Sturges v Bridgman).Thus the defence may succeed if the defendant have moved in and beared with the nuisance for twenty years or more. The defendant would also raise the issue of public interest. The court would inevitably concerned to some extent with the utility or general benefit to the community of defendant’s activities. This means if the claimants actions is of importance, the risks that may happen when completing these actions m ay be acceptable(Watt v Hertfordshire).However,the court will not accept the argument that the claimant should put up with the harm because it is beneficial to the community as a whole(Bellow v Cement co. ). If Garfield purpose of suing is to restrict the nuisance,the only remedy that he can sought against the cricket club is a prohibitory injunction. It is an equitable remedy use to put a stop to certain offensive activities that affect the claimant continuosly and it will only be awarded if the court felt that it is necessarily to. If the nuisance is temporary and occasionally an injunction may not be issued.In conclusion,eventhough Garfield did experience private nuisance,the activities carried out by the defendant seem to be reasonable. Unless Garfield can prove that the degree of seriousness caused by the defendant is unreasonable,the defendant would probably not be liable. Furthermore if Garfield wants to claim compensation for the fractured skull he have to bring the case und er the tort of negligence as nuisance claims are limited to loss of enjoyment of land. However,as mentioned earlier that breach of duty could not be proved therefore the defendant would probably not be liable.

English class written assignment Essay Example | Topics and Well Written Essays - 500 words

English class written assignment - Essay Example That would be the very reason for the challenges and goals I have set for myself, first and foremost, to finish my studies here at __________ University. Despite challenges like financial assistance, work and time management to balance all my activities, I am resolved to finish my course in four years and become a successful ______ in my own right. I know it is going to be a tough fight, but I believe this school will be a great contributor to my success, with its functional library, well trained professors, and other facilities and services offered enabling her students to be well founded in the endeavors they are undertaking. Whatever comes my way, I hope to always have the strength and courage to never quit for the realization of my dreams. As a student, stresses usually come from the demands of school and balancing the time needed in order to complete all tasks set every day. These factors could sometimes be very draining that one can just give up on his undertakings. To gardenin g, I am much grateful because it serves as my outlet for stress. Working the soil makes me appreciate its wonders in giving nourishment to plants. I like planting flowers most because of the beauty they possess that would always enamor most people.

Possible Impacts of NEOs with Earth Research Paper

Possible Impacts of NEOs with Earth - Research Paper Example When deciding the potential danger an NEO can ensue, the Torino Impact Hazard Scale, or simply the Torino scale, is consulted, which measures and categorizes the impact hazards that are associated with near-Earth objects. The Torino scale ranges from zero to ten, with zero is that there is no likelihood of a collision, though it also applies to smaller objects that burn up within the Earth’s atmosphere, and ten meaning that a collision is most certainly going to happen, â€Å"threatening the future of civilization as we know it.†3 The Torino scale is also split up into five colored zones: white, meaning no hazard, which consists of the zero level; green, normal, which consists of level one; yellow, meriting attention by astronomers, which consists of levels two, three and four; orange, threatening, consisting of levels five, six and seven; and red, certain collisions, which consists of levels eight through ten. Each color and number reveals certain levels of danger and damage in regard to each NEO that is discovered. The Torino scale allows astronomers to understand and keep an eye on certain NEOs that they believe could collide with the Earth, as well as brushing aside the ones that stand no chance of a collision. A meteorite hitting Earth’s atmosphere is a very common occurrence, though these are usually small enough to burn up within the atmosphere. Many of them that do make it past the atmosphere is tiny, often pebble-sized, by the time that they land on Earth’s surface. There are thousands that do not even make it to pebble-sized but end up as bits of dust. This in itself shows that an NEO impacting the Earth is very plausible, as it happens often with smaller, almost unnoticeable objects. It has been estimated that approximately 37,000-78,000 tons of mass of material fall to Earth on a yearly basis.4  There is sufficient proof that larger NEOs have collided with the Earth in past centuries, such as the asteroid that presumedl y wiped out the dinosaurs millions of years ago. Another larger NEO that has collided with the Earth is the meteorite that formed Meteorite Crater in Arizona over 50,000 years ago.

Competitor Analysis of Apple Inc Case Study Example | Topics and Well Written Essays - 1500 words

Competitor Analysis of Apple Inc - Case Study Example In future trend of communication and networking is primarily focused towards wireless products from the market. Apple is already positioned very strongly in this region as the company already provides many products for the market which will help a lot for the company to grow in this sector of market. The AirPort wireless networking technology from Apple allows high speed connection within a specified region. The increase in demand of wireless high speed internet connections will boost the top line growth of Apple Inc.New digital hub platformApple’s new digital hub platform with the combination of iTunes is transforming the MAC platform for the customers to provide video contents directly into the television and portable devices of the customers. This new hub has great potential for Apple business in digital contents for its rapid growth in recent future.Market for MP3 playerThe increasing popularity for MP3 player from Apple Inc is rising high at a very fast pace. The market s hare for the company has increased from 71 % in 2005 to 78 % in the year 2006 and has great potential to in countries outside US. With more retail presence in both domestic and international market the company is expected to increase its product line of digital contents. This segment can act as key growth driver for the firm in short term. The current strategy of the company is to target the market with its own Operating system. Apple recognized that the competitors of the company primarily rely on the operating system of any third party. Like Dell computers use Windows XP for their products. Apple on the other hand have managed to incorporate its own hardware and software for the all its product line with the flexibility to use whatever the user wants similar to the other operating system. The company also segments the market based on geographical segmentation. It includes America, Japan, and Europe which acts as the core regions for the business process. The company also has retai l stores in the particular regions for operating and overseeing the activities at different parts of the world. The integrated system of the Apple Inc helps to drive its entire business model at the same time. It provides the complete solution for the customers. Customer buying iPod will have to download music through iTunes. For most of the average users the computer provided are from Apple Mac. This creates a great control of the market with the complete solutions offered by the company to the market. The diversified product line from the company also gives a chance for the consumers to get introduced to the brand. Many people are not much

What would you do as an educator to make spanish speakers (parents and Assignment

What would you do as an educator to make spanish speakers (parents and students) feel comfortable when they meet you in a school setting - Assignment Example onal domains that are being instilled in them and hence it would be a point of advantage to take into consideration their grey areas and highlight the shortcomings for their own betterment in the long run. I believe I would do them a great service if I look after their needs and requirements and then devise a way which could eventually take care of their learning mechanisms in the long term scheme of things (Goff 2003). This would facilitate them in their quest to achieve greater things within the fields of education and learning. I would also devise the exact ways and means through which they could be assisted in the most feasible manner as far as their learning methodologies and mechanisms are related. These elements are indeed significant as these dictate the kind of optimism that is needed on the part of an educator which I have to take care of at the end of the

Operational Management Issues for Services - Mapping a Service Essay

Operational Management Issues for Services - Mapping a Service Operation - Essay Example This critical investigation requires immediate attention in order to increase aircraft security and also to facilitate passengers up to the maximum extent. During the aircraft landing/chock on and take off the pilot is supposed to ensure all the equipments while making necessary confirmations. On the other hand he should inform the tower management regarding the take-off and landing condition, for instance, atmospheric pressure etc. However, if this job is done by the cabin crew then still the pilot must ensure whether or not the tower heads know about their required activities to be performed. The time allocation for pilot’s aircraft investigation activities is missing. Since he is the one who makes the final decision of taking off the airplane therefore he must be given enough time to check the aircraft while also communicating the required information to the crew members. The job descriptions of office people, tower heads and cabin crew are missing. For instance, they are needed to record the entire turnaround procedure while calculating time and delays. The tower heads are supposed to check flight timings, scheduling of other aircrafts, traffic signals, air plane queuing etc. Research indicates that most flights are delayed due to lack of traffic control (WU, 2003, p.314). Therefore, the role of back-office people becomes even more substantial as they need to ensure the presences of all boarding passengers, cabin crew and related staff members. Furthermore, they have to check their identities and baggage. The cabin service activities are missing which constitute of engineering checks, technical checks, airfreight cargo, information verifications etc. The time for overall turnaround process must be reduced in order to increase efficiency, aircraft performance (Thorne, 2007, p.11) and also to remove time delays. The activity graph is also missing from the turnaround operational process which should

Marketing and Promotional Tools Coursework Example | Topics and Well Written Essays - 1500 words

Marketing and Promotional Tools - Coursework Example As the report declares the modern technology has made reception and dissemination of information quite simple for companies. Companies can share information regarding the products or services they offer to the world via the internet. In addition, there are various media that companies can use to market their products or services. These media include televisions, magazines, posters, social media platforms such as the Facebook and many others. It is essential to identify that marketing techniques are tailored to attract potential customers to buy the product or service in question. The aim of this project is to analyze the different media and promotional tools used to market the products of the Innocent Company and Coca-Cola Company. According to the discussion findings the innocent company is a multi-billion company that serves in the product sector. The company mainly provides drinks of varies taste to its customers. Some of the drinks produced by the company include smoothies and fruit juice. The company has established various strategies to promote the sale of its products in the competitive beverage market. The Coca-Cola Company holds over 90% of the company shares. In essence, the beverage market is very competitive since there are millions of companies in the world market. The Innocent Company has purposed to improve its communication structure in order to facilitate smooth interaction with the customer. The communication structure is aimed at ensuring proper dissemination of information regarding the products offered by the company to members of the public.

Hydrochloric acid Essay Example for Free

Hydrochloric acid Essay In this investigation I am going to see how temperature affects the rate of reaction. To do this I will change the temperature at which a reaction between Sodium Thiosulphate and Hydrochloric acid is conducted. Here is a chemical equation for this reaction: Hydrochloric acid +Sodium Thiosulphatei Sodium chloride + sulphur dioxide + sulphur + water. 2HCl(aq) + Na2S2O3(aq) i 2NaCl(aq) + SO2(g) + S(s) + H2O(l). The precipitate of sulphur is what causes the solution to go cloudy. I will mix the reactants in a flask and then place the flask on a piece of paper with a black X drawn on it. I will time how long it takes for the X to disappear totally. This is how I will measure the rate of the reaction. I plan to take twelve readings, using twelve different temperatures. The range I will use will between 10 and 50 degrees. This is because under 10i and the reaction takes too long and over 50i the reaction is too quick and so reaction time plays a major part in the result and the percentage error will be greater. To carry out the investigation my dependant variable will be the temperature of the reactants as this is the one I will change. My independent variable will be the time taken for the X to disappear and this is the one I will measure. There are many other variables that will affect the reaction and therefore I will have to keep these variables constant to ensure a fair test and therefore reliable results. Firstly I will have to make sure the volume of the flask is kept constant as if the volume increases, the solution will be shallower and so the X will disappear more slowly. Also I will have to keep the volume of the solution the same as if there is a larger volume of solution; the X will disappear more quickly. The concentrations of the two reactants will also have to be kept constant. This is because if the concentration of a solution is increased, then there are more particles in the same volume of the solution and therefore there will be more collisions between particles and the rate of reaction will increase. I predict that as the temperature of the reaction increases, the rate of reaction will increase and therefore the X will disappear more quickly. I think this because, as you increase the temperature, the particles have more energy. This makes them move faster. Therefore more collisions occur between the particles and so the rate of reaction increases. Also, since the particles have more energy when they collide, the activation energy (minimum energy needed for particles to react when they collide) is more likely to be reached and therefore the particles are more likely to react when they collide. This also increases the rate of reaction. (see diagram below). I predict that the 10i C rule will apply to this reaction. This is the theory that, if you decrease the temperature of the reaction by 10i C the rate of reaction will approximately half. Therefore the time for the X to disappear will double. If this theory is true, this is the table of results and graph I expect to get. Temperature Time Rate 50i C 10s 0. 1 40i C 20s 0. 05 30i C 40s 0. 025 20i C 80s 0. 0125 10i C 160s 0. 00625 To investigate this theory I will plan to collect reliable evidence safely. I will make sure the experiment is safe by wearing safety glasses and wiping up any spillages of solutions. I will make the experiment fair by keeping the control variables mentioned before, the same. To keep the size of flask the same I will make sure I use the same flask for each reading, washing it out after every experiment. I will keep the concentrations of the reactants the same by using the same source of the solutions. I will keep the volume of solution the same by using the smallest measuring cylinder possible and making sure I avoid parallax error while measuring the solutions out. I will make sure to use 50cmi of Sodium Thiosulphate and 5cmi of Hydrochloric acid for all my tests. I will use 0. 1M Sodium Thiosulphate and 0. 5M Hydrochloric acid. I will also use two different thermometers to measure the temperature of the two different solutions. I will use a 100ml conical flask for the entire experiment. Here is an apparatus diagram of what I will use: This is how I will carry out the experiment Firstly I will measure out 50cmi of Sodium Thiosulphate in one measuring cylinder, and 5cmi of Hydrochloric acid in the other.   I will then draw a black X on a piece of paper, making sure it is smaller then the bottom of the flask I will place the Sodium Thiosulphate in the flask and the Hydrochloric acid in a boiling tube.

Web2py Layout Features

Web2py Layout Features CHAPTER 5. DEVELOPMENT In the Web2py framework there are two objects that contribute in designing both static and dynamic web pages. The SQLFORM.factory object is used for developing static web pages and SQLFORM object for developing dynamic pages. The framework consists of three files, namely db.py which is created in the model, default.py created in the controller and default/index.html file for designing the web page in the view layer. When the function in the controller gets executed, the default/index.html file in the view is called which passes the variables into HTML. Since the view file is written in HTML, the python code is placed within {{ }}. The â€Å"layout.html† file represents the fundamental layout of all the applications designed in web2py. Screenshot of the files mentioned above in web2py interface: Screenshot 5.1. Files of Web2py To understand how the objects work I developed a static web page which takes name and chemical type of a chemical compound as user inputs and accepts the form if no errors are found. However, if the user does not enter any name the form sends a response to the user displaying â€Å"Form contains error† Each time a new user submits the form message â€Å"Form displayed for the first time† is displayed. Screenshot of the web page implemented: Screenshot 5.1. New page Code to implement static web page in the logical layer: def index(): form=SQLFORM.factory(Field(Name,requires=IS_NOT_EMPTY()), Field(Chemical_Type,requires=IS_NOT_EMPTY())).process() if form.accepted: session.flash=Form accepted redirect(URL(other,vars={Name:form.vars.Name})) elif form.errors: response.flash=Form contains errors else: response.flash=Form displayed for the first time return locals() Code to view the web page in the view layer: {{extend layout.html}} {{=form}} 5.2. Designing dynamic Cheminformatics Application To start with designing the web application in web2py framework, there are some built-in files that can be modified for designing purpose. These built-in files of web2py have facilitated easy designing of the web application. One of the main files is the ‘menu.py’ model file which can be customized based on the requirement of the user. By making some few changes in the above file, the following tags such as ‘Cheminformatics’, ‘Home’ and ‘Drug Database’ on the left-hand side of the page have been established. The table includes Compound_ID and row.id details of the chemical compound table created in the db.py file of model. Logic is implemented in the controller and connecting the web page to the server is implemented in the view. The web page retrieves results from the server based on the query of the user. Model Code – db.define_table (Compound_Details,Field(Compound_ID,string),Field(row.id,int)) Controller code- def index(): return dict() #search through search bar def search(): result= error=no result found x=request.body.read() result=Query_results(str(x)) if result!=: return result else: return error def Query_results(y): a= result= count1=0 my_query=(db.Compound_Details.Compound_ID.contains(y)) myset=db(my_query) rows = myset.select() for row in rows: result=str(row.Compound_ID) +t+ str(row.id) +n+ result count1=myset.count() if count1==0: return str(a) else: return result View code- {{extend layout.html}} placeholder=Search here autocomplete=off /> Search Function search_element() { //clear(); var text; text=document.getElementById("search_text").value; if(text=='') { alert("Enter some text to be searched!"); return; } â€Å"var xmlhttp; if (window.XMLHttpRequest) {// code for IE7+, Firefox, Chrome, Opera, Safari xmlhttp=new XMLHttpRequest(); } else {// code for IE6, IE5 xmlhttp=new ActiveXObject("Microsoft.XMLHTTP"); } xmlhttp.open("POST","{{=URL('search')}}",true); xmlhttp.setRequestHeader("Content- type","http://127.0.0.1:8000/search1/default/index?search_text="); xmlhttp.setRequestHeader("Content-length", text.length); xmlhttp.onreadystatechange=function() { if (xmlhttp.readyState==4 || xmlhttp.status==200) { var result=xmlhttp.responseText; if(result=='') { alert("no result found"); } else { var row=result.split("n");//row is the individual row for (i=0;i createDiv(row[i]); } } } } document.getElementById("search_text").value=''; xmlhttp.send(text); }† [14] Explanation of the code: The web2py framework provides the ability to the developer to view the creation of table in the sql.log file and input records into the database through the database administration file. Below is a snapshot of the implementation of the search page: Screenshot 5.2. Cheminformatics App page Three functions are declared in the controller section which includes the logic required to search for text based on user input. In the search function, when user enters text in the search box, the input is converted into string using the request.body.read object. The string is then directed to the database server through the Query_results function which retrieves ‘Name and row.id of the chemical compound each time count1==0. The index function in the controller is used for the purpose of returning the dictionary. The view section handles the display of the web page. In order to connect the HTML page to the database server of web2py, an AJAX script is initiated for the purpose of making the page dynamic. It automatically updates the web page without re-loading it. It uses XmlHttpRequest object to interact with the server. Browsers such as IE7+, Firefox, Chrome, Opera, and Safari are supported by the new XmlHttpRequest object. The older versions of IE such as IE5 and IE6 are supported by the new ActiveXObject. Methods open() and send(), are used for the purpose of sending request to the server. The open() method has the following syntax: open(method,url,async): The method defines the type of Http request to be sent across- either GET or POST. The url is the position of the file and async determines the asynchronous or synchronous nature of request. An asynchronous request is one that does not block the javascript which interacts with the server. A synchronous request is one that hinders the interaction of the javascript with the server until the action is complete. The code in view applies the asynchronous request that facilitates the http request to interact with the server to retrieve the results. send(string): The argument string is used for http POST request. This method is used for sending the request to the server. The POST request will then use the setRequestHeader(header,value) method for sending request to the server. ‘Header’ argument is for the header name and the ‘value’ argument is the header value. The following screenshot illustrates the value of the records after the user clicks on the search button. Screenshot 5.2. Result This initial prototype will serve as a foundation in the preparation of the cheminformatics resource that will facilitate search based on user input.

Dyson Marketing Analysis

Dyson Marketing Analysis Dyson are currently the market follower in air treatment product, Dimplex Australia and DeLonghi Australia Pty Ltd are by far the dominant players cooling fans (Euromonitor, 2010) Dyson Ltd reported operating profits of $190 million Pounds in 2009, which gross from 90 million Pounds in 2008 and turnover shot up by 23 per cent to  £770m. An amount of $42 million Pounds were spent on research and development cost in 2009 after the soaring financial results as well as international expansion. (Russell, 2010) The company increased its market share by 60% in late 2009 when the new Air Multiplier fan was introduced in Australia. (Arnott, 2010) In Australia it won 64% of market, by value. (Finch, 2010) Also, sales were increased further in the early months of 2010 as the result of new handheld vacuums launched. Since the company is an appliances manufacturer, it uses technological and functional aspect of the product to position them as a premium appliances manufacturing product to compete with competitors.(Euromonitor, 2010) Hence, Dyson are competing on a technological product based industry with its primary rival, Hoovers where they tried to imitate a Dysons product and was filed a patent infringement. In addition, the company emphasize on design to differentiate their product with competitors by its aesthetic design. (Dyson, 2010) 2.0 Dyson Air Multiplier (Functions, attributes and benefits) According to Dyson, as a general core functions of the Air Multiplier it generate air and produce an air flow just like a normal fan. However, what differentiates the Dysons Air Multiplier fan and the conventional fan is that it has no blades. Instead the Air Multiplier draws air in at the base through a mixed flow impellor as below. Dysons Air Multiplier Functions and Attributes A combination of the technologies used in jet engines where it accelerates air over a 16 ° airfoil-shaped ramp. While exiting the loop amplifier, the jet pulls air from behind the fan into the airflow. (Dyson, 2010) At the same time, the surrounding air from the front and sides of the machine is forced into the air stream and exaggerates air 15 times, expelling 405 litres of cool, smooth and uninterrupted air every second. (Dyson, 2010) The Dyson Air Multiplier is energy-efficient product that uses 98% less power than air conditioning using brushless motor. (Hickman, 2009) Compared to normal fans, the blades are only wired to run at just two or three settings where it is not efficient to produce powerful airflow and its not convenient to clean. Hence, without the blades means its safe and simple to clean. A picture below shows how Dyson Air Multiplier works compare to a conventional fan. Picture show a conventional fan spinning blades chops the air causing annoying buffeting Picture showing Air Multiplier using airfoil technology without blades hence producing steady stream of smooth air Dyson Air Multiplier fan is probably the biggest innovations in household fans since fan was created in 1882. This is because it eliminates the fan blades as well as the buffering and turbulence which built on a normal electric fan. It also very hygienic where it is easily clean with just a cloth since it has no blades. (Dyson, 2010) 3.0 Target Market Segmentation 3.1 Illustration of brand position of Dyson. High perceived quality and status Limited Service Extensive Less Personal personalised service Low perceived Quality and status Segment 1 Segment 2 Name of segment Business Household use Geographic Status Nationwide Nationwide Density Urban, Suburban Demographic Male and Female Aged 25-45 Middle-high income, Designers Male and Female, Private use, Family use, New parents, Middle-high Income, High socioeconomic status, traditional and conventional family lifestyles Behaviour attitude towards brand consciousness Comfortable environment Convenience Customer Service Convenience Interest Safety Usage and Benefits of Air Multiplier Fan Businesses acquire Air multiplier fan to improve the environment in their workplaces (e.g office, hospitals, laboratories, etc). Private users utilise Dyson to improve their lifestyle comfortability, safety, high quality lifestyles. Psychographic To achieve comfort in the workplace and improvements in customer service and relations Trying to use modern technological equipment Help Satisfy people who are fashionable Sensitive to technology Keeping up with the new-to-the-world products. Basic needs(convenience) Esteem needs Safety needs 3.2 Summary Of Target Market Chosen 4.0 Dysons Air Multiplier Fan Development Process New product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. (Crawford, 2008) It may be include modification of an existing product or development of new product. 4.1 Idea Generation and Opportunity Identification In an Interview, James Dyson mentioned that he hated the current fan model due to its unimproved attributes and features and theyre hard to clean. (Messina, 2009)Hence, the inspiration for the Air Multiplier came from the Dyson Airblade hand dryer launched in March 2008.(VedrisAvenell,2009) This product works by generating a thin sheet of air moving at 400mph that scrapes water off the users hand. As mentioned by Dyson SEA managing director, Ross Cameron Traditional fans only chop at the air and it can get irritating and this is something people didnt realize until we brought it to their attention. (Dyson, 2010) 4.2 Concept Generation and Evaluations The idea behind Dyson Airblade was to produce a thin, high-speed sheet of air that drags surrounding air through the Dyson Air Multiplier fan, a process known as inducement.(Dyson,2010) Hence, the airflow leaves the product and then drags along more flow, a process known as entrainment. The process eliminates the need for the blades of a common fan. Dyson started with the thought of pressurized air engineering, forcing it through narrow aperture to create jets. However, it doesnt produce a powerful air to work in a fan. Hence, Dyson comes out with the concept of using Coanda effect (Dyson, 2009) Henri Coanda, defined Coanda Effect, as a stream of air at high velocity will attach to a curved surface rather than follow a straight line in its original direction. (Day, 2008) This stream will also entrain air from around it to increase the overall mass flow rate of the stream of air. 4.3 Concept Testing Dyson conduct their research by using Concept Screening Tests to the interviewees. (Dyson, 2009) The purpose they use this method is to plumb the depths and range of user attitudes and beliefs. A series of question like functional attributes and benefits of a fan provided to consumer were asked. Also, the purchase intent and likelihood of trial is measure as well. (Dyson, 2009) This is to generate ideas for the product and screen new product concepts so that unnecessary features can be avoid. Concept testing lays the foundation upon which benchmarking can be carried out in the future. 4.4 Sales Forecasting One method of forecasting sales is using test market. Dyson introduced the Air Multiplier in Australia as the test market. They forecasted that it will be a great success due to the coming summer in Australia and the tendency of trying new product. (Vedris, 2009) By using ATAR model we are able to calculate the forecasted sale. By using ATAR model, forecasted sales can be predicted Awareness Dyson launch a viral marketing in Youtube before the launch of Air Multiplier. Instead of focusing its high technology features, they show a balloon pass through the annular ring of Air Multiplier to show how cool will a bladeless fan can be. Results show high awareness as there were more than 1 million views in their video (Refer Appendix 8) 380k viewers / 1.2 million viewer = 32% Trial Market Value of Air Treatment Product (fan) will be used as a benchmark to calculate trial of the product (Refer Appendix 2 ) $A1259mil + $A1327.2mil = $A2586.2mil / $A1327.2 mil =1.95% Availability Air Multiplier is available in most electrical retail store throughout the world and Dysons online store. (Dyson, 2010 ) Repeat Purchase Since Dyson Air Multiplier only launched for a year, and with its durability claim by Dyson for its lifespan of 10 years, it is not likely a consumer will purchase until a long-term product line has made. Market Share = Aw x T x Av x T x 32% Percent awareness after one year x 1.95% Percent of aware owners who will try product x 70% Percent availability at retailers (Myers, David Jones, The Good Guys and Harvey Norman are will be available in every of these outlets in Australia) x 0% Percent of triers who will buy a second unit Forecasted sales = 4.37% The results were later show a 64% market value solely in Australia. (Finch, 2010) 4.5 Dyson Air Multiplier Product Protocol By carefully understand and researching the voice of customer (VOC) needs and want, Dyson has produced a list of functions and features before production to effectively cater for the market. (Dyson, 2010) Features and functions Benefit Bladeless Safer to operate especially to children Reduces parts hence more energy efficient No Buffeting Uninterrupted stream of air that doesnt distract Touch tilt technology ( Easy to Operate) Adjust easily with a touch of the hand Hygienic Simple loop making it easy to clean Oscillation control A simple press of button, the Dyson Air Multiplier can oscillate through 90 degree. Variable airflow Air Speed can be precisely adjusted up or down Powerful Produce 15 more efficient than a common fan. Hence, fan does not need to be near to user After carefully analyze the customers attributes, it is then converted into engineering characteristic. 4.6 Protoype Concept Design Dyson engineers used ANSYS FLUENT computational fluid dynamics (CFD) from ANSYS, Inc. to use as prototype testing instead of using physical prototype which saves costs. The team uses CFD simulations to perfect the ramp angle. (ANSYS, 2010)Also, Dyson Engineers focused on other 3 major platforms which have the most impact on the fan performance: the size of the gap in the annular ring internal profile of the ring, which affects the flow of the air the profile of the external ramp Overall, Air Multiplier performance has improved and physical testing was used to validate the final design and results interrelated well with CFD analysis. Also, laser Doppler anemometry (LDA) also used to plot the airspeed and direction of the final design. Prototype testing will be conduct to ensure a quality control. 4.7 Product Prototype Design There are a team of 350 Dysons engineers developed the Air Multiplier. In addition, there have been hundreds of prototypes tested to determine the ideal dimensions of the ramp angle, the width and the amplifier loop. (Vedris, 2009) The team start as models made from card and foam. Later they use SLS (Selected Laser Sintering) a rapid prototyping technique that molds plastic or ceramic particles together to form a fully-working model. (Dyson, 2010) A front view of the fan assembly comprises an annular nozzle and a device creating an air flow through the nozzle, the nozzle comprising an interior passage which includes a Coanda surface to provide an amplifying region utilizing the Coanda effect. (Refer Picture1 and 2) Hence, with the simple loop design an air current is generated and a cooling effect is created without requiring a blade. (Refer picture 3) Picture1 Picture 2 The air current produced by the Air Multiplier is more linear with low turbulence and hence a user can feel the cooling effect even at a distance and the efficiency of the fan also increases. (Refer Picture 3) So, the user can place the Air Multiplier distance away from them and still be able to enjoy the cooling effect from Air Multiplier. Also, it results an entrainment of air surrounding the annular loop to maintain a smooth overall air. Picture 3 The interior passage of the Air Multiplier is continuous. So it allows smooth air flow within the annular loop and this reduces the complexity of the fan assembly and manufacturing cost. (Refer picture 3) 4.8 Test Marketing A prototype was used to test on how the users react towards the product. Dyson provide the prototype for a group of people to engage with the product without telling them what the product is. (Dyson, 2009) Dyson discovered that the focus group responds in a positive feedback saying they can feel the difference compare to conventional fan. (Refer Appendix 1) Dyson launch Air Multiplier in Sydney, Australia as the first market to test the product. The reason they chose Australia because of the timing and the consumer willingness to try new technology. (Vedris, 2009) Hence, Choosing Australia as the test market location will enable Dyson to understand the market. The results were doubled as the demand for Air Multiplier from the retailers was increased. (Vedris, 2009) 4.9 Product Launch James Dyson, the owner of Dyson also flew to Sydney for the launch of the new Air Multiplier. (Vedris, 2009) The launch of Dyson Air Multiplier in Australia sets in most Eastern Australia retail store. (Avenell, 2009) In addition, with the hottest weather in November 2009 where consumers start to consider and purchase Dyson Air Multiplier. Air Multiplier is set to be launch in Japan and Germany after the successful growth in Australia. (Vedris, 2009) One of the keys to the success of an innovative product has been shown to be in securing the attention of a socio-economic group who could be called opinion leaders. These people are shown to have a more elevated social standing than those around them and keen to explore new things. (Refer Appendix 6)These people are talkers and others will follow their advice and example. Dysons ability to communicate their product to these opinion leaders played an essential role in product launch. They have the influence to persuade and educate the other users and eventually consider Air Multiplier. 5.0 Marketing Mix Strategy 5.1 Product As a customer based product, Dyson aims to focus on customer needs by creating innovative products that meet these different needs. After successfully launching the vacuum cleaners, Dyson can see opportunities for the bladeless fan since customers are constantly looking for new and improved products and companies are always needed to fill this void (Prabhu 2008). So far, the bladeless revolution is new to the market and the concept is unique, which is why the company has so much marketing potential due to the fact it is the market leader in the market (Datamonitor Dyson Ltd company profile, 2009). Dyson showcased its Air Multiplier bladeless fan at the IFA trade show in Berlin to match their expected and intended positioning strategy (refer to Appendix 5). The benefit and unique selling point of this tech is the lack of buffeting (caused by a regular fans blades) is noticeable when its pointed out (Dennis 2009). The fan is safe to use and it has an international accreditation from UL, the trusted resource across the globe for product safety certification (Mason 2010). As a result of growth in the technology innovative industry (Jimenez 2010), Dysons product mix has been placed within the growth stage of the Product Life Cycle. As Dyson continues to expand globally, it continues to build upon its mass market through its unique features along with the support of its strong brand image. Furthermore, Dyson has successfully protected its core product from potential substitutes; Dyson augmented product includes additional services that support the customers needs such as 247 support around the world to differentiate its superior technology and a 2 year warranty (Dyson 2010).This strengthens the overall product model and firms Dysons competitive position .The product is still pending for its patent but it is expected Dyson to be granted a patent for its Air Multiplier. 5.2 Price This radical and innovative bladeless fan has been shown to be in securing the attention of the technology savvy people the early adopter (Bulik 2010). They are keen to explore new things so are willing to pay a higher price for innovative products. Dysons ability to communicate their product to these early adopters played an essential role in sensational sales (refer to Appendix 6). Dysons decision to price the products in a higher price bracket is based on the perceived value consumers associate with Dyson product mix. Setting the products at a high price reflects the high quality image Dyson wishes to portray through the product provided and the strategies implemented throughout the marketing mix. This justifies Dysons decision to aim for a premium overall pricing strategy; using prestige pricing will enable Dyson to become more of an indulgent perspective to correlate with customer perceptions. The company is now charging $300 USD per fan and Dyson believes that the value obtained through the products and services provided will be of value to or above the prices charged (Kotler et al.2006). According to the Homeworld Business annual census, the portable fan industry had $527 million in annual sales in 2009. Dysons pricing strategy utilised the best interest of the companys projected sales targets and marketing objectives. However, Price does seem to be the main deterrent for buyers. Consumer Reports wrote simply in its review: the device is cool, but too pricey. (Smith 2010). Dyson has already differentiated them in the present market, and information technology can help them enhance on this. Surveys could be conducted by interviewing people how much they are willing to pay. Once this was established, the price could be set based on the consumers perceived value of both products. Focusing on creating value for the consumer through the products and service is vital for justifying selling the products at a premium price and achieving a higher profit margin in the long term. 5.3 Marketing communication Dyson has communicated benefits of the Air Multiplier bladeless fan to consumers through tailored ad campaigns, internet marketing, viral marketing, personal selling and social media channels. However, the company mainly used the role of the press to promote the fan (Beth 2010). This is because Journalists seemed to be the first to see the potential of a new invention and press coverage was therefore the best way of convincing the public. People are far more likely to believe someone who has tested something for themselves and it is assumed that a journalist has done that. Moreover, one of the notable features of Dysons bladeless fans success with press coverage was his personal involvement in giving interviews and to demonstrate how the fan actually works (refer to Appendix 7). The company also make use of showcases to reach the niche market such as their engineers showing how inducement and entrainment works on the Air Multiplier fan. The video has reached more than 130,000 people around the world to watch it (refer to Appendix 8). Also, Dysons design has won numerous scientific awards such as GOOD DESIGN and The World Architecture News Awards etc (Kendall 2010). All these awards enhance their products credibility. In order to reach customers globally and to show that they are a global based firm, Dyson made use of the internet to reach customers. They have an individual online websites in more than 60 countries, plus an international version. For instance, Dysons website invites consumers to sign up so that they could receive regular updates of the products and the company which makes it more personal. Campaign such as The James Dyson Award is being used. It is an international design award that celebrates, encourages and inspires the next generation of design engineers. (JamesDysonAward, 2010). All these campaigns have kept the brands core equity intact and create positive publicity to the company and therefore can bring sales to the company and increase brand loyalty ( Miao 2004). 5.4 Distribution Dyson Air Multiplier has limited distribution, available only through the company website and in selected outlets so as to maintain the premium positioning of the product. The shipping fee is free when customers order online. Dyson has a reliable supplier, Perrite has supplied product to Dyson since 1995. It is a very strong company with colour and development work carried out in Malaysia and at the UK laboratory, and local supply and support from Perrite Malaysia (Cork 2010). Therefore Dyson can readily meet the needs and reduce the chances of delays for consumer deliveries. Their distribution company is also dependable which specializes in moving fragile and sensitive technological goods. It also provides fast and direct link to distributors all over the world. Dyson have placed primary importance on developing a strong and consistent brand image, whereby portraying they are able to satisfy the customers needs for their targeted market. This is accomplished via displaying prototype s of the fan in retailers. An exclusive/ selective distribution approach will be adopted for the private purchases of the unit, for commercial use. The advantage of this approach is in keeping with the pricing strategy which aims to skim the private purchase market, sales reps will be able to lend advice and guide in training of product use as well as promoting the product while reserving the high esteem and prestigious, innovative brand image (Perreault, W.D, Jr. et al, 2008). 6.0 Conclusion As a conclusion, Dyson Air Multiplier made success to the market throughout the world. The company shows a rise in their market share of 23% and a steady growth on revenue. Air Multiplier also shows marvellous results in Australia by having a market share of 64%. Consumer reacts positively on Air Multiplier on its radical innovation bringing convenience and safety to the people. Furthermore, choosing Australia as a test market proves its success as the launch time is approaching to summer season where consumer needs fans. In order to further its competitive advantage, the idea would be to enhance the product by reducing the noise level and to provide a silent air flow. By enhancing the fan features and ultimately redesigning it, the product will attract consumers and dominate market share. Being in an innovative industry, they impact directly on market price. It is expected that price elasticity will be relatively low up to a certain threshold until buyers then opt for old-style bladed fans. Therefore, Dyson should reduce their selling price. Dyson can cut down the cost dramatically by the effective management of information system. Information technology is a powerful and efficient tool to reduce the documenting cost and can help in easy accessibility of information in various sections of the organization (Hansen et al., 1999). In addition, it is recommended Dyson revised their distribution channel to create market opportunities and expand their market widely. From these studies, it is apparent that the Air Multiplier fan has had tremendous success per volume of sales and sales will continue to grow in the future 7.0 Appendix Appendix 1 Appendix 2 Appendix 3 Advantage of Using computational fluid dynamics (CFD) The advantage of using CFD is the CFD model can be created in one day and performance can be evaluated overnight. Also, it provides fluid flow velocity and the ability to visualize fluid flow throughout the solution domain which helps engineers to gain an understanding of the design. Appendix 4 Background of the Invention (Under Product Design) Conventional fan was made as benchmark to the Air Multiplier. Firstly, conventional desk fans are often 30 cm in diameter and are usually free standing. (Refer Picture 1 ) The movement and circulation of the air creates a breeze, result a cooling effect as heat is dissipated through convection. (http://www.patentstorm.us/patents/6183204/description.html)The conventional fans have safety features such as the cage around the blades to protect user from injuring themselves. One disadvantage of the conventional fan is that the air flow produced is not felt uniformly due to variations across the blade surface. Another disadvantage is that user needs to place the fan close to them in order to have a cooling effect. Also, the shape and structure of a desk fan reduces the working area available and blockage of natural light from reaching the desk area. Appendix 5 -Dysons tradeshow. Source: viewed 20th October, 2010. Appendix 6-Dysons Air Multiplier bladeless fan mainly aim at technology savvy people i.e. early adopters. Source: viewed 17th October, 2010. Appendix 7-James Dyson giving interviews and to demonstrate how the fan actually works. Souce: http://www.youtube.com/watch?v=0DFShQA50j8 viewed 20th October, 2010. Appendix 8- Showcase to show how inducement and entrainment works on the Air Multiplier fan. Adapted from http://www.youtube.com/watch?v=4WNcjkZ6d0wfeature=player_embedded

Fate as a Pitcher, Life as a Ball :: Character Analysis, Laertes, Claudius

Many people go through their lives questioning what would have happened if some aspects had been different. What if a person’s worst enemy had been his/her best friend? Would he/she be a different person if he/she had grown up in a different town? Such questions as these can puzzle a person in reality, as well as in literature. In Shakespeare’s tragedy, Hamlet, the protagonist raises the question of fate in the second scene of the fifth act, â€Å"There’s a divinity that shapes our ends.† Through the actions of the characters, a disastrous outcome is unfolded. Claudius’s designs to kill Hamlet ultimately kill Laertes and Gertrude. Polonius finds his death by spying on Hamlet’s conversation with his mother. Finally, many of the tragic elements stem from the ghost of Hamlet’s father speaking to Hamlet about his murder. Hamlet’s quote shows that fate is a divine force at work to create an outcome. Each character’s decision m arks the curves that fate pitches into their lives. In the seventh scene of the fourth act of Hamlet, Laertes joins Claudius in order to kill Hamlet. They devise a plan to have Hamlet and Laertes participate in a fencing match, in which Laertes used a pointed blade tipped with poison. Claudius intends to infect a glass of wine with poison in the case that Laertes fails (4.7.133-162). â€Å"And for his death no wind of blame shall breathe, but even his mother shall uncharged the practice and call it and accident† (4.7.66-69). These are Claudius’ words concerning Gertrude’s knowledge of his plan. Such a phrase is foreshadowing of fate. During the match, Gertrude drinks from the poisoned cup (5.2.295-296). Laertes is also victim to fate when he and Hamlet trade swords. â€Å"Why, as a woodcock to mine own springe, Osric. I am justly killed with mine own treachery† (5.2.311-312). Neither Laertes nor Gertrude would have suffered their poisonous fate had Claudius not devised this plan to kill Hamlet. Furthermore, Claudius would not have had this plan if Polonius had never been killed. â€Å"And so have I a noble father lost† (4.7.25). The death of Polonius is the incident that prompted Laertes to visit Denmark in search of vengeance. However, the death of Polonius would not be a factor in this fate if he had not been conspiring against Hamlet. â€Å"My lord, he’s going to his mother’s closet. Behind the arras I’ll convey myself to hear the process† (3.

Andy Warhol Essay -- Biography

Hailed as the founding father of the Pop Art movement in the late 1950's and early 1960's, Andy Warhol, through his endeavors, brought forward society's obsession with mass culture and allowed it to become the subject of his art. He produced works that defied and challenged the popular notion of what art should be by disputing the "traditional conventions pertaining to the uniqueness, authenticity, and authorship" of art (Faerna 28). However, it is an injustice to say that Warhol's goals primarily included the desire to create such a ground-breaking and salient style of American art or to entertain the public by making his own artistic contributions. Rather, Andy Warhol's interests were more entwined in his own self-interest and greed. Although a fraction of Andy Warhol's inspiration resided in his ambition to create a "unique" and exotic style of American art, his main motivation was purely materialistic and involved acquiring large sums of money and publicity to fuel his obsession with wealth and fame. Andy Warhol's experiences throughout his difficult and poverty-stricken early life are one among many possible explanations for Warhol's addiction to materialism later on in his life. Born on August 6, 1928 into the slums of Pittsburgh, Andy Warhol was the fourth child of working-class Slovakian immigrant parents who barely spoke English. As a child, Warhol developed chorea, an illness which causes abnormal involuntary movements. Consequently, this contributed to his isolation as a child as he was often bed-ridden and thus became an outcast at school (Gale American Decades). During his early years, he also developed a fascination for fame and recognition as he would constantly amass pictures of celebrities and movie sta... ...sted in the chemical processes that went into forming Oxidation Painting; rather, he was more concerned with converting these bodily fluids into something precious and valuable. Oxidation Painting was an attempt by Warhol to project his persona into the media in order to garner publicity and attention. Furthermore, Oxidation Painting remains as Warhol’s most economically valuable work. Now, twenty-three years after Warhol’s death, his face and art are on T-shirts, iPods, blue jeans, sunglasses, Christmas cards, handbags, skateboards and wallpaper. His reputation and popularity are both endless and his works of art continue to fetch enormous sums of money. Even with his death, Warhol’s name continues to be met with both publicity and infamy. Ultimately, Andy Warhol’s legacy lies with his outlandish and exotic style of art and his lust for materialism and wealth.

Types of Organizational Chart

Businesses come in many different sizes and forms. Organizational charts are used to visually summarize the structure of a business. By using charts to study the overview of a business' structure, owners can analyze how effective operations run. By identifying bottlenecks and redundancies, organizations ensure smoother operations and increased efficiencies. Organizational charts display businesses from different aspects depending on the nature of the business and the needs of the chart creators.When creating charts, it is essential to think ahead as to how the charts will be used, how they will be presented and to whom they are presented to. Hierarchical Hierarchical charts show the relationships between top and lower levels. These types of charts can show an organization's structure, key top-level personnel and areas or employees they are in charge of. Hierarchical charts show authority and can be effective in summarizing the chain of command and accountability within an organizatio n. Matrix Matrix charts display an organization as a group of teams with functions.Each box on the chart refers to the name of a team and its function or could display the team leader's name. In the latter case, each team's box breaks down into individual subteams of members and their subfunction. Flat Flat charts are used for companies that are owned, managed and operated with few employees. For instance, mom and pop stores are horizontal or flat organizations because there are few levels between these working the front line and management. Employees in flat organizations are often involved in key decision-making for the company.Flat organizational structures can be presented as a triangle which shows the owner at the top followed by a middle level and bottom level of departments. Geographic For very large companies with divisions dispersed throughout the world, a geographic organizational chart that shows the locations of divisions is beneficial. Typically, each box is used to dis play the division name, location and division head. The company's main headquarters is displayed on the top level with the other geographic locations given on the bottom level.

Benefits of Animal Assisted Therapy

Angelica Carlos English 4 19 March 2012 Benefits of Animal Assisted Therapy Throughout human history, â€Å"animals have occupied a central position in theories concerning the ontology and treatment of sickness and disease† (Serpell 16). Animals have played a major role in the lives of humans in ways that have affected our entire being and survival. Countless amounts of people, animals, and time have been put into bringing AAT all over the world; as a result, five other countries have adopted this form of therapy.The volunteers and workers of Animal Assisted Therapy have pushed to bring an exciting new therapy to children and adults all around. Animal-assisted therapy (AAT) is a familiar method of treatment and rehabilitation in many diseases and conditions, where the animal becomes an important â€Å"behavioral facilitator†, causing improvements in the behavior and health of the patient. â€Å"Numerous authors and medical professionals point to its importance and in p articular that the positive feedback between the patient, the animal, and the therapist reduces many symptoms, and improves the quality of life† (Yeh 2005).The history of Animal Assisted Therapy can be traced back to the 9th Century. It is a goal-oriented intervention in which an animal that meets the criteria becomes an integral part of the treatment process for patients. The benefits of Animal Assisted Therapy far outweigh the risks, and should be used and recognized as an effective form of therapy. AAT in a natural environment brings about the encounter between a patient and an animal, which elevates the motivation and strength of the individual. The therapist-animal-patient trio establishes such mechanisms which increase the level of communication. It enhances motivation, the driving force that heals† (Journal of Psychology 44). The patient learns to experience himself/herself in relation to others, and to better perceive truth and reality. Pressure from school can e xacerbate medical and psychological pathologies in kids. â€Å"The use of Animal Assisted Therapy and Animal Assisted Activities maybe [a] useful tool which could be offered in school counseling† (Chandler 2000). If AAT is offered in schools, it could bring in students who are too scared and embarrassed to talk about their problems. The presence of an animal can facilitate a trust-bonding relationship between therapist and client† (Chandler 2000). The bond between client and therapist is essential because without a connection no progress will be made in the recovery of the patient/client. Additionally, â€Å"Animal Assisted Therapy interactions are goal directed, individualized to the patient and has documented progress† (Bloomquist). The purpose of AAT is to develop checkpoints and make a patient’s recovery fast and fun. With the goals in mind, it is easier to track a patient’s progress.Animals keep the patient in check; â€Å"positive psychologic al and psychosocial [and physiological] benefits have been linked to the presence of animals. Reductions in blood pressure, heart rates, and stress levels, as well as increases in emotional well-being and social interaction are benefits from the human- animal bond â€Å"(Jorgenson 1997). Animals become more aware of possible problems and act as caretaker. â€Å"Animals can be aware of internal states, and so they can alert individuals of impending seizures [and any other health emergencies]† (Granger).We accept animals as potential healers and major contributors to our health, happiness, wellness, and vitality. The effectiveness of AAT â€Å"has gained wide spread support and application over the past few decades† (Connor 2000). The therapy involves special training for the animals to work with patients. The Delta Society defines Animal Assisted Therapy as a targeted intervention in which an animal complying with specific criteria represents an integral part of the th erapeutic process. Animal Assisted Therapy has physical, mental, educational and motivational effects on the participants. From the physical point of view, the therapy improves the fine motoric abilities, the use of the wheel-chair, and the maintenance of equilibrium when standing. †(Zasloff 1994) Certain animals can improve the development of motor skills that the patient is missing. â€Å"In the mental health area, it improves attention, concentration, and self-esteem reduces anxiety and loneliness, improves verbal interaction, and develops recreation and leisure abilities. †(Zasloff 1994) AAT promotes cognitive development in a patient, which is an important for normal societal function. â€Å"Educationally, it improves vocabulary, as ell as long and short term memory. Motivationally, the presence of an animal increases the desire for joining in group and social activities, and improves interaction with others. It is applied both in groups and individually† (Z asloff 1994). The use of various animals is not uncommon in animal-assisted therapy: dogs, cats, birds, horses, dolphins, rabbits, lizards, and other small animals. However, dogs are the most frequently used animals because of their training and sociability skills. â€Å"Many times children will tell things to an animal that they feel uncomfortable telling to an adult or therapist† (Bloomquist).Animals give off a relaxing feeling and allow the child to feel more comfortable and open. The child will be more trustworthy of the animal and can talk about anything without feeling judged. Every human has a story to share, and the animal is just easier to share it with. People in hospitals all share one hope, and that is for a fast recovery through any means necessary. â€Å"In some hospitals, canine-visitations are enabled for patients afflicted with chronic diseases, including the participation of medical staff, animal owners and veterinarians† (Lefebvre 2006).Animal visita tion boosts morale in nursing homes, hospitals, psychiatric wards and even prisons. The faces of these people become lit up when the animals comes to visit. Almost instantly the participants forget where they are and the pain they are in. â€Å"Dogs and owners are familiarized with hospital rules, which require mandatory documentation on the dogs in terms of vaccinations, and the control of behavior and temperament. Trainers [receive] advice and instruction on how to conduct a therapy group† (Barker 1998). When a dog comes for a visitation, all rules and regulations are set into place to conduct a safe therapy session.Even though dogs are the preferred animal for hospital visitations, â€Å"cats are often used for therapeutic purposes, as are birds. Some authors discovered that group meetings held in premises with caged birds have better patient attendance, more involved participation, and better results compared to the appropriate control group who stayed in premises withou t birds†(Barker 1998). Bigger animals, like dogs, can be intimidating to patients, so smaller animals are used as alternatives to elevate the amount of people who come to the sessions and participate.In horse-assisted therapy observations are made on the effects on the neuromuscular system of the patient caused by the mechanical influence of the horse walk. Specific to the horse therapy is that the patient continuously receives impulses from the horse walk, which lead to a relaxed perception of the body, equilibrium, and coordination of movement. â€Å"Humans and horses walk very similarly, when a person is sitting on top of a walking horse, the body goes through the same movements as if he/she was walking by him/herself. † (Beiry 437).Children with motor skill issues can participate in equestrian therapy to develop an identical walking sensation. The similarity between the two is astonishing. This is particularly significant in motoric deficiencies caused by hereditary lesions, such as cerebral paralysis in children. The very process of fitting the horse with saddle and harness, and acceleration in riding, improve the coordination of arms and shoulders, and sharpen the perception of one's body and one's self, which leads to improved strengthening of independence and resolve. All of this leads to better communication in the family, and improved work skills and quality of life â€Å"(Yeh 2005). Comparatively, â€Å"Hippotherapy has been used successfully with one-sided paralysis and other problems with asymmetry† (Beiry 352) Hippotherapy is another term for equestrian therapy and has worked wonders on patients who suffer through paralysis. â€Å"Benefits of Hippotherapy include increase in flexibility, balance, and arm and leg strength. † (Beiry 352-54). The development progress is one-hundred percent in terms that children and adults developed fine tuned motor skills that were otherwise non-existent.Development of leg and arm streng th is seen in people who participate in Hippotherapy the patient develops the strength and confidence to walk on their own. Equally, â€Å"in the presence of a horse, there are other influences on the patient, such as visual, auditory, olfactory, and tactile. The warmth of the horse and the touch during grooming act positively on the patient. Such therapeutic meetings are practiced 2 to 3 times per week† (Yeh 2005). It has been observed that during horse riding, the rider experiences a unique interaction with the animal with which he shares a relationship and space.A communication is therefore established, resulting in gratification and motivation, which in turn alleviates pathologies. In the same fashion, â€Å"animal visitation and therapy in critical care helps motivates patients by reminding them that there is life outside the walls to which in time, they’ll return†(Connor 40). AAT allows for people to develop an outgoing/positive outlook on life, despite th e fact that they are confined. â€Å"Critical care nurses use AAT to relieve patients stress during [procedures]† (Connor 52).Certain procedures that a patient must endure cause an immense amount of pain, but with the animal there, a patient can focus on the animal and ignore the pain almost completely. In a unique way â€Å"AAT reduces anxiety levels of institutionalized patients† (Connor). Institutionalized patients are often if not always in a constant fear, but with an animal present during their therapy session, the patient can relax and worry less. With an animal there patients develop a â€Å"willingness to be involved† (Connor). Patients become more eager to participate. They know that participating will allow them to pet the animal.In turn, patients will develop an eagerness to participate in society. Florence Nightingale, founder of modern nursing, once wrote â€Å"A small animal is often an excellent companion for the sick. † Animals will never leave a person because of a disease or a disability. No matter the situation, an animal will say by your side. â€Å"Animals serve to buffer and normalize an aging person’s sense of social isolation† (Journal of Psychology). Never does an animal pass judgment on someone, nor reject someone for being different. Animals only provide unconditional love to all young and old.Because patients can become lonely, bored in hospitals, so the animal visitations are something to look forward to. â€Å"AAT provides patients with entertainment and social interaction† (Abdill 8). Patients can have fun while experiencing the beneficial parts of the therapy. It brings entertainment to people in hospitals, homes, and even prisons. â€Å"Animals smooth all kinds of social interactions† (Abdill 79) Patients who go through AAT learn how to interact with other people. The more people who work with an AAT animal, the easier it is to talk to others.Although AAT has been acknowl edged by many medical professionals, some still doubt the validity of Animal Assisted Therapy. Some families tend to stay away from AAT because of the cost. â€Å"AAT cost three-thousand to five-thousand dollars† (Baxter). Cost should not be the one thing that prevents a person from partaking in AAT. Most facilities offer free sessions to any person who wants to get involved in AAT. Skeptics will also say that AAT is not an effective form of therapy. â€Å"AAT is for a purely recreational purpose† (Baxter) The therapy allows for development in physical and cognitive function.To further their point, people who oppose the use of AAT mention the danger it brings to the animals as well as the patients. The danger they see with the animals is aimed at DAT or Dolphin Assisted Therapy. â€Å"Removing dolphins from the wild results in separation from their families† (Baxter). Also stated is that DAT often results in the â€Å"deaths and/or injuries of many dolphinsâ₠¬  (Baxter). Experts have acknowledged the separation a dolphin can feel, so they put those dolphins in tanks with other dolphins so they could form their own family. Only a small amount of dolphins die while participating in DAT.The dolphins are given one-hundred and ten percent of attention and care. Furthermore, AAT employees â€Å"[limit] the time an animal is ‘on duty’ and keep the animal safe from accidents and/or aggressive behavior†(Granger 230). Safety of both patient and animal is the top priority during each therapy session. Rules and regulations are set in place for safer sessions and visits that are both fun and productive. In addition, opponents will say that AAT may be â€Å"physically hazardous to the body†, and there have been â€Å"multiple reports of children injured† (Baxter). On rare occasions children are injured, but at the fault of the AAT supervisors.Very rarely is the fault placed on the animal. However, â€Å"patients an d animals participating in these programs require special care in order to avoid transmission of infectious diseases associated with pets, hypersensitivity and accidents during their visits† (Jofre 2005). To prevent accidents, animals are thoroughly screened and tested before being approved for training to become an AAT service animal. There are many different roles an animal plays in someone’s life. A person who is living with a disability can have their day brightened up by the touch of an animal. Animals can become the very thing you need.They adapt to the persons needs. â€Å"Animals can sooth the emotionally distressed and relieve physical pain† (Graham). These service animals can make a person healthier and happier just by being by their side. One will never feel alone when beside and animal; â€Å"animals provide a valuable relationship that serves such functions as companionship, tactile stimulation, safety and nonjudgmental emotional support† (Gra ham 50). â€Å"Many individuals will thrive from the positive attention they will receive from a companion animal† (Graham). Individuals feel loved and adored by the animal which in turn makes the person strive to be a better person.The feeling of pride from an animal can feel a whole in somebody who is empty inside. â€Å"Animals are tools for therapy because they can make people feel safe and loved when they have been deprived of social interaction or hurt by other people† (Granger). People who are denied from emotions are more reserved. Animals can bring the trust back to a person who has no real reason to trust anyone. When an animal is brought into a room, the faces of everyone present glows. The benefits of AAT are so great that some believe in animals more than they do doctors. Animals are windows to our souls and they understand people better than some doctors do.It is as though animals know exactly what people need when they need it most. It is obvious that an imals bring so much into the lives of the people who need most. AAT has advanced a great deal in the last years. Beginning in the days of the Romans, people have relied on animals for a number of things such as, farming, transportation, hunting and lastly, companionship. In the twenty first century, people are still relying on animals for mental and physical healing, even though modern medicine has come so far. The medical field has and continues to grow with leaps and yet the four legged furry friend is still needed and wanted above all else.

A Critical Reflection on Learning Society and Learner Identities Essay

The paper draws on the historical experiences of learning society and learner identities from the normative and sociological paradigms which have extensively determined how the experiences of learning have been shaped and how learning society should be constituted. In light of this, patterns of participation in learning process are engaged through a concise interplay between the course of life and their determinants. Focusing on examination as a key factor in the official discourse of learning society, the whole concept of learning society and learner identity can comprehensively be argued within the parameters of sociological construction through theories of human capital, functionalism, symbolic, post modern among others. Through a critical evaluation and reflection, the history of learning society as well as learner identities reveal that the underlying motivation of learning society leans on the uncalled for abstraction of economic behaviors which range from social relations to the individual learner’s participation in the lifetime process of learning. Introduction The underlying principle of learning society and leaner identity is founded within the fundamental of the predominant interplay between social capital and cultural aspects with education. Exploring the inherent meaning of education and learning in the lives of individuals typifies a particular focus on the perpetual element of learning in the social milieu of a rapidly changing society. Researchers contend that the social revolution towards a contemporary society is typical of globalization therefore, life long learning portend a relationship with learning society within the theoretical paradigm that will help in analyzing and evaluating the inherent meaning of education (Coffield, 2001). The process focus on leaving learners with options of developing their own learner identities as inspired by the learning process as well as the pedagogic approaches to education. The experiences and the hitherto identities propel a situation that determine whether the learner goes back to school and learn at least something knew; because, the whole question of the learning society is to enhance the individual’s bargaining power to better their social and economic positions in life through a clear understanding of themselves. Learning Society: A Reflection on the Influence of formal Education on Learner Identity In a multiple deprived modern global community, learning society and learner identities facilitates a broader evaluation of maximum social utility of learning guided by the pedagogical approaches used in the social construction. As a result, learning identities become created and basing on the model of community development, participants in the community development are learners who exhibit such characteristics through a learning process. They are thus encouraged to learn irrespective of age or status; all in a bid to gain accreditation of developing their own knowledge and skills. This extensively develops their leaning identities and gives them a leeway to access other learning. According to Alheit (1992), education as a national social institution can be argued to form part of the global structure. This means that information technology and largely the digital age forms the modern global infrastructure of education and thus, the learning society is inspired and directed by technology to impact on the experiences of a learner within the realms of education. Maguire (2006) further asserts that as the goal of education continues to change over the years due to the element of social integration and formation of economic advantage, many individuals who had dropped out of school or similarly stopped at some level prefer to go back and begin learning. Significantly, it is obvious that from a symbolic and conflict theoretical understanding, the concept of adult education comes into play guided by the principle of skill formation in the context of a strengthened global economic competition. Arguably, increased convergence system of education has become a trend which remarkably points the difference between the traditional attitudes of education versus the modern attitudes. The meaning of education is clearly construed in three levels which are elaborate. Firstly, learning society and learners identity is historically and sociologically explained within the efforts to understand how people use education and the resultant knowledge and skills to construct their courses in life. Secondly, the educational and learning experiences mean different phenomenon to different learners especially within the content of producing as well as forming their identities. Finally, learning society and learner identity become the epicenter of understanding significant experiences that people have with regard to different stages in their lives. This also borders the line whether those experiences originate at work, in school, during leisure time pursuits or during adult study (Antikainen et al, 1996). Accordingly, questions such as the substance, social context and formal education form the important milestones in the learning experience. From the traditional outlook, educators and many members of the society have believed that education is productive. This means that the effects of education are reflected in the experiences a learner goes through in the process of learning as well as after learning. In view of this, the experiences one endures in relation to education break down the universal function of education and somewhat give it a different understanding. Hodgson (2000) postulates that the individualized learning experiences have led scholars to hypothesize several emancipatory meaning of education. Essentially, it is plausible to argue that with the existence of life long and cultural patterns of education in the society, a learning society continues to emerge thus inspiring many individuals to go back to school and learn something new based on the social or economic significance attached to the concept that is learned. For instance, as an immigrant to the United States, there is dire need to learn English for both social communicative purposes as well as official business transactions. In light of this, although the immigrant may be an adult, he goes to learn at a mature age due to the cultural shift and social position in the society. The trends in the educational circles necessitate the learning society. In essence, the flow of information, knowledge as well as students from across regional and national borders is a contemporary trend that can serve as a typical example of westernization as well as global diffusion of local educational products (Husen, 2004). Young (2009) further outlines that globalization is key to learning society and leaner identities. To illustrate, it is evident that regardless of the age, status and racial backgrounds, individual members of the society tend to embrace a contemporary computer based approach of education to continue learning. Such cases are characteristic of E-learning, distant leaning as well as the emergence of virtual institutions; a factor that inspires the attitude for lifelong learning and shapes the identities of learners to reflect a more contemporary one as opposed to the historical approach towards learning. Every situation in the present society calls for problem solving, critical and creative thinking and apt communication skills and this deep feature of the globalised society steers individuals to be always on the search for education, skills and knowledge.