A Brand Plan report for Cadbury Essay Example | Topics and Well Written Essays - 2750 words

A Brand Plan report for Cadbury - Essay Example In the year 1969, Cadbury merged with Schweppes and it was named as Cadbury Schweppes PLC. In February 2010, Kraft Foods took over the company and Cadbury PLC is now its subsidiary which is an international organization; it is commonly referred to as Cadbury in the market (Kraft Foods, 2011). Currently, it has its presence in more than sixty countries and has a workforce of more than fifty thousand people (Wallace, 2010). Strategically, the company has been positioned in the market as the leading supplier of chocolate and sugar confectionary worldwide. Since 1905, ‘Dairy Milk’ is the most successful product of the company that has given it a top ranking in the confectionary industry (Burns, 2008). In terms of revenue, Dairy Milk has grown to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong core pillars i.e. premium quality, value for money and sound advertising (Infor, 2010). The mission statement of Cadbury is â€Å"to be the best and biggest confectionary company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the company’s core capabilities.† (Shelley, 2009) ... In terms of revenue, Dairy Milk has grown to become a famous and highly accredited moulded chocolate bar in UK and worldwide. The basis foundation of the strategic success of Cadbury comprises of its three strong core pillars i.e. premium quality, value for money and sound advertising (Infor, 2010). 2.0 Mission Statement of Cadbury The mission statement of Cadbury is â€Å"to be the best and biggest confectionary company across the globe while delivering a superior shareholder return through an efficient process that fosters growth of the company and ensures complete capitalization of the company’s core capabilities.† (Shelley, 2009) 3.0 Situation Review 3.1 PEST Analysis Since the business environment is changing at a fast pace, it has become vital for every organisation to ensure that it monitors the happenings that are taking place in its surrounding so that it can manage its operations effectively and alter the business plans and strategies accordingly (Kepferer, 20 05; Kotler & Keller, 2005). The PEST analysis of confectionary industry of UK is discussed below: 1. Political – There are various policies and legal requirements that Cadbury will have to comply with to ensure that it conducts its business operations within legal and ethical business operation boundaries such as Weight and Measures Act, Minimum Wages Act, Equal Employment Opportunity Act, Trade Description Act and many more. 2. Economic – An increase in per capita income means that the people will have more money to spend, even better penetration opportunities in developing countries that can increase the revenue amount and increase in demand is expected as there is an increase in the urban population. 3.

How Technology is Advancing Very Fast Essay Example | Topics and Well Written Essays - 1750 words

How Technology is Advancing Very Fast - Essay Example Ranging from the home appliance to commercial usage transportation to gadgets, all inventions can be routed back to 20th century .The first few decades of previous century saw rapid growth when motor cars and aero planes were introduced on commercial scale(Anderson, pg88) . In modern times the foundation of modern technological can be traced back to mid 20th century. Von Neumann and Steve Jobs are two the names that must be mentioned whenever there is a debate on the advancements in modern time (Slater, pg 310) .The former is responsible for the computer architecture that is predominantly being used all over the world, while the latter is the man responsible for the current state of the art technology all around us. Technological advancements are not limited to only one field and all departments of life have undergone massive technological transitions over age. A characteristic attribute of technology is its fast paced changing trend. Any invention that is a buzz word in present beco mes obsolete in future days. Many examples can be traced back from history where things and inventions have become obsolete in matter of few years. A characteristic of technology and its advancement is the fact that things change very rapidly and things in trend today become relics in very short time. All the electronic equipment that once appeared novel few years back is out of trend and considered obsolete. Prime example can be the computer world where large sized monitors were in trend few years back, however they are rapidly replaced by L.C.Ds and L.E.Ds. In case of processors, Pentium family was in demand and dominance less than five years ago; this all has been replaced by multi core processors and brands. Electronics in general are ubiquitously found all around; examples can be traced from other walks of life as well. Televisions, Air conditioners, lifts in building, other home appliances have literally revolutionized the world of electronics. The old traditional railway syst em is being replaced by bullet trains. As the name implies they travel at a real fast speed. This like many others is one of the gifts of technology and a modern shape of technology. Bullet trains are fully functional in many parts of the world especially Europe (Olson, et al.,pg71, 2009). In the field of communications massive developments have taken place. Starting from ancient modes of communication to wired mode of transmission that dominated the mid 20th century to the mobile phone communications .The last decade of 20th century saw an upsurge in the field of wireless technologies. It all started with 1st generation of mobile phone standards, soon they were revamped into 2nd generation mobile standards, and the current state of the art technological generation is 3G and 4G that has given a new look to the world of communications (Korhonen). This can be described as the hardcore interface transition of technology. In the field of gadgets and mobile phone devices, touch phones ar e the order of the day. Keypad enabled phones and hard keyed phones are thing of past. Sensor based softwares are fully functional in mobile phones. The operating systems that run underneath the surface of all we see in our mobile phones have also emerged through different phases. The most user friendly interfaces are in trend and every second operating system is open sourced that enables maximum interaction of customers with the platform developers.