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capital of Texas Watches is a start-up watch producer and distribution company. Its strategy is to serve the upscale niche markets of the watch industry. It will capitalize on the German engineering and manufacturing used to shit the watches. There are many untapped potential markets within this industry that desire high-quality, stylish goods, but do not think they can afford them or do not know where to purchase them. It is the firms intention to build and export its products to the United States and to make Austin Watches the number one selling European watch in the Western U.S. To do this the companys long-term goals are to achieve a 20% market bundle in the U.S, build brand image and brand equity through marketing, achieve a sustainable 55% profit margin, and eventually produce sumptuousness watches in addition to the initial, moderately-priced line. Mission Austin Watches is a watch company that produces wristwatches for sale in the United States - initially in California. T he company will build its image, as a quality watch first, and then will begin selling higher profit, luxury watches.Austin Watches sells quality watches and provides excellent customer emolument for customers seeking a reliable watch. In the future Austin Watches intends to enter the luxury watch marketThe Company and OwnershipAustin Watches is a in camera owned international corporation. Production takes place in Germany and sales and marketing are focused in California, United States, for the short-term...